ANNA BLUE
FA/WI '25 * IN SHOPS AND ONLINE NOW
This was my fourth collection with them. At this point we have a good vision of direction. We added again the preppy items, with a diversity of sweaters with a new slogan and our new artworks. I used book-smart styling tricks with the shoot, that gave the brand fresh ways to wear and rewear those classic heritage pieces with an individual twist—layered button-downs shirts, mini skirts, relaxed varsity jacket, and lots of organic knitted jumpers.
The existing logo was static, and only used in internal branding.
I designed a more versatile version, that could be used more prominently.
Between shooting and creating the new direction, I started to refresh their logo.
Inspiration / Moodboard what influences wear to the Fashion Shows
Kai bomber jacket detail & drawing
Shoot in Lisbon
Shoot in Lisbon
Long Sweater with slogan on back detail & drawing
Emma Cardigan
Lookbook Shoot
gilet
jacket with matching skarf
gilet